Simplicity

Simplicity is the 3rd principle.

It drives how we act and how our clients see us.

Design simplicity
  • Rough sketch instead of careful
  • Simple shapes, 2d, not 3d.
  • Do basics well: alignment, spacing, proportions.
Technical simplicity
  • Finding the simplest technical solution.
  • Remove unnecessary features.
  • No coding
  • Fewer plugins
Simplicity for coordinators
  • Organized Rock spaces
  • Clear, organized and tidy Visual Plans
  • Standardization
  • Simplicity through understanding
Why is simplicity important?

Without Simplicity: 

  • Projects would be too difficult to manage.
  • There would be too much to learn.
  • Websites would be difficult to maintain.
  • Hard to do quality work at an affordable price.
Why is a simple website?
  • Easy to read. Text broken down for scanning. 
  • Use plain English (not marketing speak) 
  • Plain, simple picture and text design
  • You don’t think, “what does this mean”?  
  • You don’t have to use the mouse to reveal hidden content.