Yoast and RankMath
These are two popular SEO plugins that Starfish recommends to use to manage SEO.
Which one to use?
It doesn’t matter for most things but RankMath may have more advantages for advanced usage.
There is also the Pro Version – which you can ask for, if its a serious SEO project.
Who should use it?
It can be anyone on the team. Its not a technical tool
How to use it?
There are lots of different bits to do. Its not something that you install and forget about.
You have to keep up the effort and fill in all the different sections.
There will be lots of sections that are not needed.
Some bits can be done with Google Site Kit in other parts of the website.