Account Management
Every client has vastly different needs. The activities they choose to focus on varies depending on how their website fits in with the rest of their business.
Some are very security conscious, others keep adding articles, others like to promote their business regularly.
Relationship Management
We need to sense what they think of us and try to improve their perception. A friendly and personal approach makes them more likely to keep us on, even when mistakes are made.
Budget Management
Some clients have yearly budgets,
Some prefer to be given estimates before approval.
Others have monthly budget caps.
Reporting
Clients need to know what we’re doing so that they know we’re doing a good job and that everything is okay with their website.
Reports should be branded and have a consistent format. May include:
- Site Downtime (uptime robot)
- Maintenance and Improvement Activities
- Number of visitors
- Digital Marketing activities