Content Clarity

People scan, they don’t read. Unless you break down your content and speak in simple terms, people won’t absorb the information.

This is a Figma Mockup – you don’t have to do Content Clarity exercises here, you can do them earlier

 

When to do it

Do a little at the start, of the project, keep working on it throughout the project. This interplays with content structuring, layouts planning and creative planning.

Use meaningful headings

Use plain headings that people will understand, rather than boastful or call to actions like “Doing better. Get in touch”. This only works for large consumer brands.

Use Sub Headlines

A smaller, secondary headline that usually elaborates on the main headline above it.

Break down paragraphs (give headings to them)

Break chunks of texts into paragraphs. Give headings to paragraphs, unless they are very short or obvious paragraphs.

Using correct heading structure

This is good for SEO and readability. It simply means applying the right heading tag in the right order. Read about Heading Highlighter tool.