A look at modern websites

Modern business websites are just picture and text. Businesses don’t try to be clever or creative or have curves, graphics, or icons. They focus on clear content.

They have white backgrounds. They are easy to read, color coordinated and have slight touches of elegance. There is a sense of balance between all elements on the page. XXX

Whether the company is very large or small, the formula is the same. Bigger businesses with bigger budgets have more original photos, but still try to keep it simple.

Useful content is the most important thing. Images are secondary. But images are still very essential, in setting the tone and giving a sense of quality.