Link Building
Link building is the process of
a) Acquiring hyperlinks from other websites to your own.
b) Placing links from different parts of your website to another.
c) Linking out to relevant and helpful content on other websites.
Checking Backlings
Sites with more backlinks tend to earn higher rankings. Only get quality links. Only do this for companies that need to rank for specific terms (rather than just their brand name)
Use this backlink checker. Aim for sites with high Domain Ranking only.
Back Linking (inbound linking)
Listing in directories, social platforms, ask website owners, see what your competition do (use backlink checker).
A backlink is when one website links to your with an anchor text. An example of a backlink is any article you find that links to another your website. Sites with more backlinks tend to earn higher rankings. Only get quality links – which takes time and work.
Broken Links
As part of maintenance, check for broken links. Broken links are links in your website that no longer work.
When website addresses change, when pages get removed or because of errors when making the links in the first place. Use Screaming Frog to discover them.
Understanding HTTPS Status Codes
200 code means okay.
404 means the page is missing
302 can mean missing “/“ at the end of the linking URL. There are many other status codes. For more information on status codes, read this
Internal Linking
Outbound Linking
Outbound links are links from your website to another. They help to demonstrate expertise as an author by linking to authoritative sources. Only link to authorative websites e.g. wikipedia.