Content Marketing
This can mean writing articles for the website or writing articles to put on other websites.
Content Marketing doesn't work
For our clients, writing something Interesting that will drive a buyer is rare.
Take content marketing with a pinch of salt.
There is so much out there – one more article is a drop in the ocean.
It may work for large companies with big audiences – but not small ones.
Content marketing can build trust
If you’re doing it because you want people to see that you know your stuff, that’s something else.