Brand Identity

Branding is the act of creating a brand identity.

It is a marketing tool. It helps people remember the company and see them in a certain way.

For our clients, its a way to build trust.

 

What is it important?

Looking professional and “branded” builds trust and drives people towards your company – and away from less polished brands. It can build loyalty since people feel they are in good hands.

Working with the client

Some clients want a quickly made brand. Others like to do improve theirs over time. Others will need encouragement to work on the branding, so you can take the lead.

Consitency of look and feel

Consistency of brand look. Keeping an eye out to whether a photo or an image would be damaging to the brand.

Create Brand Collateral

Working with our client to create branded collateral. Improve the logo.

Define a formal brand identity

Create a style guide, try to define what the brand stands for. What is the personality and voice. Fill in the gaps of the existing brand.

See if all things we do are in line with that.