Trust Signals
Types of trust signals
Trust signals fall into three major categories:
Trust signals that encourage visitors to complete a purchase or take an action;
Trust signals elsewhere online that drive visitors to a website.
Trust signals that visitors might not notice, but that Google uses for ranking.
External Trust Signals
Things that build trust that are not inside your website are
Backlinks from reputable websites
The age of a domain name
Directory listing such as Yellow Pages
Active social media channels
Google My Business profile
SSL Certificate.
A list of features that build trust
Professional design
Clean navigation
Page loading and site speed
Frequently updated content
Quality, relevant content
Custom (real) photography
Genuine “About Us” page
Genuine “Leadership” or “Team” page
Physical address
Case studies
Links to external brands e.g. Wikipedia
Testimonials
Client/customer logos
Industry association logos
Accreditations
Guarantees and warranties
Shipping and returns policies
Security trust badges
SSL certification and logo
Copyright with current year displayed
Privacy policy
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Cookie policy
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