Content Improvements
Businesses don’t have much time to explain themselves clearly in a way that is easy for others to understand.
They can’t easily see things from their client’s mind set so they tend to write things through their perspective.
The writing tends to be boastful and not relevant.
It takes many attempts at writing the same thing before it becomes simple and clear.
Improving Clarity
Making the text easier to understand. Shorten sentences. Add paragraph headings.
Improve Flow
Make the content scannable. Change the order of the paragraphs for better understanding.
Making text length uniform
Improve the aesthetics by making content be the same length
Improve the tone and voice
Make sure its consistent, not boastful and talks to your audience in a relatable way. Remove marketing speak – especially in headings
Go into more detail
Improve the understanding of services by providing more information on each service.
Improve spelling and grammar
Use Language Tool to discover spelling or grammar mistakes. Use the AI tool to rearrange a sentence.
SEO related improvements
Addresses, Keyword Research, Length, Internal Linking
This is a big subject. Basic rules are to make columns the same length. Make it reabable by improving the line height. Make some words bold.
Improve Headings
Make them easy to understand and SEO friendly.
Break down headings, make sure headings are close to paragraph. Make sure they are consistent in size across pages.
