Content Structuring
The structure is the framework for the content to sit in.
More complex the projects require more thought about the structure.
The idea is to group content into meaningful concepts that flow from page to page and from top to bottom within a page.
A sitemap explains how content is broken down into the pages. This is the top-most content structure.
Creating content flow and structure
The content the client provides (content gathering) and the research from the competitive analysis will help you create a structure.
At the same time, the structure, and your suggestions may also be used to help the client gather the right content.
How many sections, how much information?
Each package has a fixed limitation, which should be in the scope of work. Between 5 and 10 sections.
Simpler websites need less page sections and the order isn’t important.
Content driven websites may require more sections per page and more content in a section. Also, the order of the sections matter more.
Find the content structure and content ideas.
It is worth researching (competitive analysis) and gathering good content examples.
Don’t rely on standard content ideas like testimonials, FAQs, sliding banners—as these ideas are formulaic and tired.
Roughly structure all pages before refining
Work across tall he pages, rather than focusing on one page at a time.
First steps (the purple and white bits in the middle)
The first step would be to estimate what the sections were going to be. This can help with content gathering.
Second steps (the outer bits)
Get sample content or client content, content ideas and put them to the sides.
Third steps merging and adding
Find suitable layouts or photos. At this stage, you could say you’re creating rough layouts.