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Working At Starfish
- - - Basic Information
    - Who We Are
    - What We Do
    - Working Together
  - - Communication
    - Group chats
    - Email Etiquette
  - - Time and Attendance
    - Attendance
    - Timekeeping
    - Billable Vs Non-Billable
Specialists
- - - Introduction
    - About the role
    - Role Framework
  - - Design Specific
    - Design Role
    - Design Skills
  - - Tech Specific
    - Technical Role
    - Technical Skills
Web Coordination
- - - Introduction
    - About the role
    - Role Framework
    - Basic Tech & Design
  - - Duties
    - Planning
    - Coordination
    - Quality Assurance
    - Client Relations
  - - Managing Projects
    - Account Management
    - Task Management
    - Types of clients
    - Working with clients
    - Adding People to Projects

Checklists & Tips
Hosting
- - - Overview
    - Hosting Overview
    - Hosting Terms
  - - Dev site hosting
    - Getting a dev or staging site
    - Dev and Staging Sites
  - - Live Site Hosting
    - Live Sites
    - Hosting with Starfish
    - Third Party Hosting
    - Hosting Renewal and Admin
  - - Launching
    - Domain Name Pointing
    - Domain Names
WordPress
- - - Overview
    - WP Technical Overview
    - Plugins / Functionality Overview
  - - Plugins in Detail
    - RankMath and Yoast
    - Google Site Kit
Important Tools
- - - Collaboration
    - Rock
  - - General
    - Language Tool
  - - Visual Planning
    - FigJam and Figma
    - Open Multiple URLS
    - Nimbus Screenshot
  - - Quality Assurance
    - Robots Exclusion Checker
    - Screaming Frog
    - GTMetrix
    - HTML Heading Highlighter

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Core Principles
About Websites
- - - Basics
    - Purpose of Websites
    - Website Terms
  - - Types of Websites
    - A look at modern websites
    - E-commerce websites
  - - Starfish Packages
    - Types of Starfish Websites
    - Essential Range
    - Commercial Range
    - Professional Range
    - Dynamic Range
Making Websites
- - - Making Websites
    - Process Intro
    - Process Framework
    - Types of websites vs Tasks
    - Quality Control
  - - Visual Planning
    - Problem-Solving Overview
    - Visual Planning
    - Content Vs Visual Driven Websites
  - - Development
    - Function Prototyping
    - Content Prototyping
    - Template Prototyping
    - Build Phase
  - - Finishing Off
    - Polishing Tasks
    - Host and Launch Tasks
    - Pre and Post Launch QA
    - Wrapping Up Tasks
- - - ________________________________________________________________________________________________________________________________
- - - Initial Planning Tasks
    - Initial Planning
    - Understanding the approach
    - Competitive Analysis
    - Scope of Work
    - Site Maps
  - - Content Planning
    - Content Planning Overview
    - Content Gathering
    - Content Structuring
    - Content Clarity
  - - Creative Planning
    - Creative Planning Overview
    - Look and Feel
    - Styling, fonts, graphics, icons
    - Photo Gathering
    - How to Find Photos
  - - Layouts Planning
    - Layouts Planning Overview
    - Very Rough Layouts
    - Quite Rough Layouts
    - Smooth Layouts
Maintenance & Support
- - - Maintenance
    - Maintenance Intro
    - Maintenance Overview
  - - Basic Maintenance
    - Regular Checks
    - Software Updates
  - - Performance
    - Website Performance
    - Check GTMetrix Score
    - Reduce Image Size
    - Set up WP Rocket
  - - Security
    - WordPress Security
    - Backups and Restoration
    - Uptime Monitoring
- - - ________________________________________________________________________________________________________________________________
- - - Basic SEO
    - Basic SEO
  - - Tech Support
    - Fixing and Debugging
    - Emergency Support
  - - Tidy Ups
    - old plugins removal
    - Spam Messages Removal
    - User and Password Admin
  - - Deeper Fixes
    - Deep Clean
    - Technical Overhaul
    - Revamps
    - Redesigns
Ongoing Support
- - - Ongoing Support
    - Service Intro
    - Service Overview
  - - Marketing Collateral
    - Logos
    - Brand Collateral
    - Posts
    - Profiles
  - - Content Updates
    - Content Updates
  - - Ongoing Improvements
    - Content Improvements
    - Technical Improvements
    - Layout Improvements
    - Creative Improvements
- - - ________________________________________________________________________________________________________________________________
- - - Digital Marketing
    - Intro to Digital Marketing
    - Advertising
    - Trust Signals
    - Brand Identity
    - Content Marketing
    - Profiles and Listings
  - - Search Engine Optimization
    - Intro to SEO
    - Analytics
    - Local SEO
    - Content SEO
    - Link Building
    - Adding Metadata
    - Layout and Structure
  - - Website Administration
    - Training and Documentation

Core Principles
About Websites
Making Websites
Maintenance & Support
Ongoing Support

Starfish Education Center

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